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I found it funny that the covers in Amazon for UK and US are different. Seems like the author/publisher wants to capitalize on the popularity of Sherlock (Benedict Cumberbatch one) series in UK.

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That happens a lot. Usually it's the US side altering things in places where the US audience would be confused, for instance using UK specific terms or phrasing.

Some have even suggested that it is the publishers 'dumbing down' the book for the US.

The Harry Potters covers for US and UK are so vastly different. UK ones were more childlike, while US ones had mature tones.

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