In the same article, we find out they were founded in 2001 and bought by eBay in 2007. In 2009, the original founder buys the company back and runs into problems. And NOW they're hoping to be profitable.
It must be the "not being from/around the Valley" part of me, but I don't understand businesses that operate for years without turning a profit. Yeah, I suppose after X years you MIGHT be a Google or Facebook or whatever. I guess that's just not the dream for me.