How do you test an MVP when there is the "Chicken or the Egg" problem?
For me to find truly test whether or not my customers (the businesses) are willing to pay for the service, I need users otherwise it is hard to argue a return on the investment. On the flipside, I can't get users without businesses signed up.
I'm considering offering a 3 - 6 month beta period that would be free to companies. The problem I have with this is that it's not really testing the viability of the service. Moreover, I won't be able to work on it full time since I do not have investors and I am afraid of falling short on bug fixes, feature releases, and most importantly, marketing to end-users. I could probably seek out investors but this is another chicken and egg situation; I will not have truly tested the service's viability to investors.
How does one tackle the dilemma of having two customer bases that are dependent on one another?
Bonus question: If it is to proceed with the beta period, would you seek out investors? If so, at what point?
Thanks, Chance (long time lurker, first time poster)