E.g., if you took an at the money (just at 0 intrinsic value) option for a year out, the price might be 20% of the strike price. That 20% will slowly fade over the course of the year. (Or possibly go up, if the volitility of the stock goes way up). If, in 6 months, your stock was in the money a bit, the option would still be worth more than the intrinsic value. (though, dividends can mess with that, and some people excercise options early to catch dividends)
That said, I don't really believe the manipulation story. Perhaps a small amount of market manipulation occurred, but it's not the reason AAPL is in a slump. For that, I think mental state and market sentiment are far far more powerful factors.
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