If that is the argument then MS will fail. This isn't 20 years ago where corporate could dictate what tech you used.
As it is, half of these arguments in this article are flawed. The Surface isn't as good as what was offered by OEMs or Apple. .
How does the Surface weigh more than an iPad 3 when the iPad 3 had a high-res display and was already considered to heavy? Why does the Surface have a kickstand that is useless on your lap when typing? This is what hardware design is about.
Other Win RT tablets cost more because of the lack of cash that MS has where they can pay for pre-production costs and, at the same time, they don't have to pay licensing fees for the OS
It should be irrelevant to MS if MS is competing with other OEMs. Their goal was to increase revenue.
I'm sure MS will get better at hardware and software but they should learn patience first instead of being so quick in attempting to jump both Apple and Google in product development.