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I agree. If click on an image that says "Double Robotics," I expect to go to the main site for Double Robotics, not its blog. The "Back to main site" link doesn't make sense to someone who arrived at the blog - going back to anything does not mean anything to me, because I started here. Many company blogs seem to have this behavior.

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Thanks to you and cocoflunchy for the feedback; seems like a valid UX point to me. I'm still learning my way around this blogging platform software

In this case, I think the important question is, "What if a reader comes to our blog having never heard of us and our product(s) before?" This use case is, I think, more common that some assume, particularly when interesting blog posts get posted on forums like HN.

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