This sucks. Tracking our every move just to give us targeting advertising is a terrible thing. Especially for consumers.
I'm sure someone somewhere will be naively missing the point, happy that the advertising will more targeted and relevant.
I'm sure someone somewhere will be naively missing the point, happy that the advertising will more targeted and relevant.
As for tracking every move... They're already doing it for some time. This way indeed it will be easier to get to the information - a spouse of a friend may find your Interests page ... interesting. But considering the world now, and most likely the world of the future is filled with social networks whose primary job is to advertise your interests to everybody, I don't think most people will have a problem with this. Especially the young. As for those who do... you can always opt out.
Note that google already tracks your searches: http://www.google.com/history/
http://www.google.com/ads/preferences/view?sig=ACi0TCio0d5X9...