My point is not that storage matters, or doesn't matter, of course it does. My point is that everyone who has bought something with storage has experienced the "comes with X amount of storage (note Y is available for users)" verbiage. And Microsoft doesn't go out of the way any more than any other company at "hiding" that information from you. Neither does Apple, neither does Google.
So you read the box/advertisement/review and you gloss over the "storage" number to find the "available storage" number and you see if that will meet your needs, and if not you go to the next higher unit of storage.
I totally get that the first time you buy a technology product you might miss that, especially if none of your friends are technology users, but you also probably missed it the first time you bought a car and noted that the mileage values on the window didn't really match up with what you were seeing. Or after you cut the bone out of that 10 lb Ham you bought and only had 6 lbs of Ham left over.
It seems like faux outrage to me.
Now had Marco gone the other way, public ridicule that it takes 43 freaking Gigabytes to provide a web browser and some apps. Hey I'm all down with that. I mean seriously, I have a multi-user time sharing system for the PDP-8 that runs in 43K words, basically one millionth the space and it includes a FORTRAN compiler.
But that the box says one thing and the actual value to the customer is less than that? Not exactly shocking. YMMV :-)