There's a difference between "Lots of callers can't remember their SIN, I'll use that" and "David Johnson, of 123 Maple St, Vancouver, BC, gave 112211 as an invalid SIN, let's put him in the game".
Of course, this might be my own misplaced optimism.
Callers agreed to their conversation recorded only on the condition that 1. it will be used for training purposes and 2. security purposes. There was never an agreement regarding the callers' conversation recorded to be used in a game that makes mockery of the callers and potentially make money from them.