Seriously, this magazine has lost so much credibility over their advertorial I think HN'ers should take a long break from upvoting their links.
See: http://www.washingtonpost.com/blogs/erik-wemple/wp/2013/01/1...
The main problems with the Scientology flap were that the advertorial was not sufficiently distinguishable from the regular editorial content, and that they tried to keep comments (which should have been disabled altogether for the ad—who the hell opens an ad up to equal-time commentary???) seeming favorable or at least neutral. Poor planning and execution in both cases, but that doesn't necessarily carry over into the editorial (which is still generally good).