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So, their plan is to obliterate all other retailers (I guess online and otherwise) and then to jack up prices?

From a normative perspective that honestly seems quite evil. I guess then I can be happy it hasn’t happened yet.

So, their plan is to obliterate all other retailers (I guess online and otherwise) and then to jack up prices?

Probably not. Historically, this has rarely worked. Once they jack up their prices, it isn't that hard for competitors to sprout up.

Amazon will have to follow the walmart model - obliterate all other retailers and keep prices low forever.

I think wall-mart , did,in some areas, jack up the prices after killing their main street competitors.

The trend is actually towards becoming a platform through Amazon Marketplace. This may be bad for the market in general, but can hardly be considered obliteration.

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