The Mark Zuckerberg Era Is Over

Google has always taken these sorts of initiatives, it is a huge part of their corporate structure.

I'm not familiar with these sorts of initiatives or 'big things' at Apple. Can you elaborate?

Microsoft does big things in research, but I don't believe they match the pace of Google, though that could just be perception.

Not every company needs to be doing 'big things'. I suspect we would have said facebook never really did. They just executed brilliantly on a few key not very innovative things, like the news feed, like button, universal sign-in, etc. None of these are big things, but they are what made the company what it is.