ConvertKit
convertkit.com
convertkit.com
This website is like the sales guy that talks too much. Unless I've hit upon something I want or there is a clear indication this is leading towards something I want, every word on your page is another chance for someone to stop reading. You need to get to the point and make it clear what it is you're trying to sell.
I do think the copy here is good - the idea of long copy is that someone with the pain point you are pursuing gets interested and just keeps reading and reading... by the time they get to the call-to-action, they're more likely to be convinced of your offering.
Perhaps in this case the higher price, lack of images, and relative ease of assembling such a pipeline for HN regular is turning some people off, but I think it has potential.
But I know where you are coming from. I've definitely had that mindset in the past.
You can't do your own system from scratch… your deliverability rates will blow.
Ever set up autoresponders in other tools that actually handle deliverability rates well? Their UIs blow. So infuriating.
Plus, every hour I spend directly on marketing tasks returns several hundred dollars per year, so how could it possibly make financial sense for me to spend 20+ hours developing my own solution? Assuming a (low, ime) return of $200/hr for my marketing work, 20 hours of development would "cost" me $4000…
The equivalent of 108 months of $37/mo for a tool I don't have to manage.
That's what ConvertKit is going to help me (or anyone else) setup.
So if I am going to a meeting and know that John Doe is in my funnel and I know he is on day 9 - I could make a reference to something about it in the meeting and connect on a better level.
John
That said, development is coming along very quickly, I bet we'll have the first testers using the platform within a week.