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Don't dismiss a method because some people use it for questionable things.

The goal is to build trust over time before asking for a sale. So putting out low quality content, followed by emails that aren't worth reading, doesn't build trust.

Use this method to deliver value and the sales will follow.

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Perhaps something like this has more valuable for big-ticket items. I'm personally put off if I go to what I think will be a product page but instead get offered marketing spam. In my mind, it's a sign that the product on offer is no good, or is at least a poor value.

Can you point me to one you believe is done really well? The ones I have encountered, without exception, fail to deliver on this promise, and feel more like spam and less like value.

I think Kinvey does it really well: http://www.kinvey.com/how-to-make-an-app-android

Thanks, I'll check it out!

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