While I'm also doing some of that, I'd like to experiment in a different way, that of building new features. The conversation view, while it is not a totally new concept (it is available in a similar form in the Summize page, and the current Twitter search page), doesn't exist yet on the iPhone clients and it's pretty interesting how much you can do in the backend to churn out just a view of a conversation.
Digress a little: I've been working full-time on iPhone applications for the past 3 months but have only started selling a few weeks ago (a delay of 3 months due to the paperwork blackhole!). And it's been a huge challenge to break into the market and break even, but nevertheless an interesting experience.
As I mentioned in the article, I have a few ideas (for features) in my mind which I'll be experimenting with. If anyone of you have any ideas, please feel free to share them and/or discuss/comment on what I have done.