There is absolutely no evidence that it would have been considered that way.
There is absolutely no evidence that it would have been considered that way.
Right now, the display is "naked women in body paint", but with men it would be "naked people in body paint." The gender neutrality of the display would exist in more than just a semantic sense, but also in a deeper sense that gender wasn't considered a factor when they were making this display. Right now, that's not how it looks at all. It looks like they only wanted naked women to be associated with HyperMac's products. And the CEO's comments do absolutely nothing to dissuade that viewpoint.
Would people have still complained about objectification of women if there were men in the display too? Maybe. But they would have a much weaker case than they do now.
The problem -- at least as it seems to me -- is not that there were nude, painted people hired for the event, but that there were only nude, painted women hired for the event for no apparent reason other than their presumed sex appeal to the predominantly male attendees.
That's where the objectification argument comes in, at least in my eyes. Like I said from the start, I don't have an inherent issue with using nude, painted models for a display.
My issue with the display is it that HyperMac only hired female models when males would have sufficed just as well. That's the only real basis for claiming objectification of women in my eyes. Because the CEO gave absolutely no answers -- refusing to acknowledge that could even be a concern -- Occam's razor suggests going with the simplest explanation of why only nude female models were chosen to represent HyperMac, and the simplest explanation (at least in my eyes) is their sex appeal.
Models are chosen primarily for their looks, so why was the look of the nude female body the only one HyperMac had representing them at the show?
Edited to add: at least the CEO claims they were knowledgeable, which takes care of the main problem with booth babes. Both men and women had been trained to ignore women at the conferences, as a kind of mental spam filter just because many of the booth babes were clueless about the products.
About the depth thing: click the "link" button if you want to reply. https://news.ycombinator.com/item?id=5154055
http://www.netmagazine.com/features/primer-sexism-tech-indus... http://en.wikipedia.org/wiki/Sexual_objectification