My issue with the display is it that HyperMac only hired female models when males would have sufficed just as well. That's the only real basis for claiming objectification of women in my eyes. Because the CEO gave absolutely no answers -- refusing to acknowledge that could even be a concern -- Occam's razor suggests going with the simplest explanation of why only nude female models were chosen to represent HyperMac, and the simplest explanation (at least in my eyes) is their sex appeal.
Models are chosen primarily for their looks, so why was the look of the nude female body the only one HyperMac had representing them at the show?
Edited to add: at least the CEO claims they were knowledgeable, which takes care of the main problem with booth babes. Both men and women had been trained to ignore women at the conferences, as a kind of mental spam filter just because many of the booth babes were clueless about the products.
About the depth thing: click the "link" button if you want to reply. https://news.ycombinator.com/item?id=5154055
http://www.netmagazine.com/features/primer-sexism-tech-indus... http://en.wikipedia.org/wiki/Sexual_objectification