I knew I'd heard the name "SodaStream" before. The other day, walking around in the Castro in SF, I came across a bunch of protestors who were calling for a boycott of SodaStream: http://www.codepink4peace.org/section.php?id=470

As a person who hates the throwaway bottle culture of soda (and the HFCS, etc.), but who also supports middle-east peace, I'm torn here. :-/