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First of all, it doesn't sound like they are "hiring" anyone; that would run counter to being an entrepreneur =).

Second, I assumed the statement meant that Kamen et al. would be especially receptive to local women running the machines. Remember, that women are likely to be repressed in countries where this machine is going to be useful. Empowering women in developing countries has a history of being an effective way to lift people out of poverty. For examples, I point you to the success that microfinance has had in lending money to women.

"Women continue to make up seventy-five percent of all microcredit recipients worldwide." http://en.wikipedia.org/wiki/Microcredit#Lending_to_women

Microcredit loans are for persons starting their own business. Selling drinking water sounds like a good match.

It sounds like an attempt to hit as many buzzwords as possible.