Depends on the writer. I've been haunted by single lines in novels for years.
> Surf Tumblr for a few hours and you'll understand how things are done these days. Kids don't just share quotes anymore, kids share GIF screen caps of their favorite moments in the movie or show they like.
In David Brin's uplift series, he posited that the "uplifted" sentient dolphins would mimic echolocation signals to beam images and short imagined movies directly into each other's heads. It's like we're becoming David Brin's dolphins. Someday, our tools will be so powerful and the interfaces so slick and efficient, we will just instantly produce little movies and beam them into each other's brains. We've already seen the effect of video on speech and syntax: "It was like..."