> Unix users should not following the article's advice, they should be embracing Unix's style and ethos; it's part of what's made it such a success.
I always wonder why this is taken so religiously? You're not the first person to write a comment like this, so please don't take it too personally. But is it not possible that the Unix style and ethos is mostly great, but there's a few things here and there that could've been better? You seem to imply that a culture that prefers short options is one of the reasons that Unix became a success. I'm not so sure.
In fact, if `dir /w` had a long version of the option, i would've indeed used it. I think it's a shame that most native Windows commands, unlike their Unix counterparts, don't have long versions of switches. But I doubt that that's contributed much to Windows' success.