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I don't get it. Is it some baseball joke? I don't watch it.

Well, given that it's from the official account of Major League Baseball, that seems like a likely conclusion.

Spring training begins in a few days. It was a light jab at the NFL--in the middle of the power outage--that the MLB season is starting soon.

Can you explain what's so good about it? Is it just a reminder that they start playing baseball soon, or is there some joke there?

I think it's just a light jab at the blackout situation with the "this brief pause" bit

People frequently dunk Oreo cookies in milk, thus leading to the "dunk in the dark" ad.