I don't know if it's just me or if I've had a long day, but I can't really understand posts of this kind anymore when they are effectively just buzz words/phrases strung loosely together.
Generally, someone who understands the concepts will not use terms strung together like that unless forced. "machine-learning based classifier" with "company funnels" seems a bit suspect in this case, and probably needs a blog post to explain fully, not a simple one line rebuttal as above.
So yeah, it's not just you.