When I first read the abbreviation, I thought it’d mean “F* you, weekend! Let’s work instead.” :-)
Yes, the name is a little confusing, but a good idea nevetheless.
It's a little unclear on the site if this is just for Austin folks?
I think they are looking to expand onto other cities "This is the “beta” event and if it goes over as well as they’re anticipating, the first “official” event will be in May and then Montreal in July."