How to design for viral growth (infographic)

dtelepathy.com

7 pointssergiosgc2 comments

Don't follow this advice, it is missing the point. Work on creating something with strong single-user value. When that works, work on connecting those users together and creating value through network-effect. When that works, then think about these kinds of things. You'll likely already have some kind of organic growth, but all the techniques and analysis mentioned in this article are catalysts, not solutions to creating viral growth.

I disagree. Value isn't always driven just through single-user use cases. If you focused on making "Draw Something" with a strong single-user focus you'd have a dud. I would argue that to think of single-user first and then bolt on network effects is the exact problem with most growth-hack thinking. You can't just put lipstick on a pig and hope for virality. It has to be baked in from the beginning.

The goal of the infographic was to communicate the core elements of design that foster viral growth. Answering questions like "How does a user's experience get better the more people they're connected to on the service?" is key to designing the UX in a way that benefits the user and drives growth.

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