Is the Surface Pro a "good enough" laptop? I'd argue no, not with the keyboard/trackpad situation and lack of a rigid connecting hinge. Ars's review noted as much. As it a "good enough" tablet? I'd argue no, not with the weight, heat, and short battery life.
Now, obviously "good enough" is in the eye of the beholder. When people rag on Surface Pro, the thinking is that it's not going to be "good enough" in both roles for the majority of customers, and as such isn't going to sell.
The situation is complicated by the fact that the unit is priced at more serious users, those who can't get away with an iPad + keyboard attachment by itself. Those users are more likely to see the keyboard/trackpad issue as a deal breaker for serious work. Less serious users, who don't need the extra capability, have no reason to look at it over an iPad.
Also, don't forget about how 7" tablets factor into the equation, because they make it more practical to carry a laptop + tablet. An 11.6" MBA + iPad Mini 16GB will run you $1330 versus about $1030 for 64GB for the Surface, and weigh in at around a pound heavier. But, in return you get more combined screen real estate, more combined storage, and triple the combined battery life.