Could you show me another service 'of its kind' as awesome as Flattr? Probably not.
Speaking of the the services not of its kind, Flattr's 10% is well reasoned. Appstore/Google Play charges 30%. Have you heard about Envato? They charge 50% on all sales until you make $70,000. Thousands of people make a living out of Envato and Appstore/Play.
Also don't forget that Flattr is dealing with micro transactions. With Flattr you can give $1 to 10 different content creators. Could you do that with Paypal? I think not. So, I would say that Flattr's 10% fee is well reasoned and acceptable.