Most of the traffic that signs up comes from google. I had some dumb luck with ranking on the first page of some good related keywords... Other unrelated traffic just bounces off this page... The mouse is really the only idea I can think of to show it's editable right there. I tried a video but most people didnt watch it. It's pretty funn too https://www.youtube.com/watch?v=yBo4nxoWTes