So you agree, then, that this is just a business situation and has nothing to do with Stallmanesque ideology or Swartz-ish liberation of information, despite the superficial similarity to the latter (universities and journals are involved). You may not agree with the boycotters' perceptions of the situation, but that doesn't change the fact that they are acting in their own perceived self-interest.
Your comment that opened the thread is therefore off the mark. (For the record, I agree with your replies to 'clicks. I just don't think the argument you're having with him/her is relevant to this boycott.)