NBC Boss Explains Why Boxee Users Can't Have Hulu
businessinsider.com
businessinsider.com
They're doing it with iTunes, so what is the trouble? The more distribution endpoints, the better, no?
iTunes wants $37.99 for a DRM'ed season, and I would need to buy three of them for $113.97. This is an absolute deal breaker, I would never buy anything that expensive with non-broken DRM on it. Actually, I take that back, I would never pay much more than about $10/season for a reasonably well produced but overall forgettable television show.
So, basically, the idea of charging for television content per show isn't going to happen unless everyone abruptly cancels their cable service tomorrow and inexplicably spends the exact same amount on TV shows al-a-carte while somehow maintaining their casual television viewing habits that make it such a golden advertising medium.
They have a chance to turn Hulu into a very, very large Netflix competitor but I don't see them realizing this.