Is Amazon’s Marketplace encouraging buyers to file refund claims?

I was a seller on Amazon for 5 years and ran into these problems all the time. You can't even ban a buyer that you think is scamming you, so they can keep buying from you, filing claims, and Amazon will eventually ban your account for poor service.

The best part is that this is all automated. When you try to appeal it, they don't actually look at your account and you get banned for life. Nobody in my household can sell on Amazon now because they banned my account. I made them thousands of dollars during my time selling and they don't even allow me to talk to someone about my account.

I had near 100% feedback when it was banned and a scammer filed claims against me which eventually got my account banned. I always offered to give money back 100% for any problems, but that wasn't good enough. They wanted to keep the item and get their money back.

I seriously doubt if you bought something from Amazon directly, that they would refund you before you sent the item back.

Amazon is the highest rated company for consumer satisfaction in the US. This is a differentiator for them.

You want to put your wares in from of happy buyers, you play by Amazon's rules. You have other options if you don't buy into their reasons for fanatical customer service to a fault.

Not sure why this confuses so many sellers.