It's also very, very long.
It's also one of the greatest newspaper feature stories I've ever read. It was passed around the writers' circles I was part of when the Post ran it years ago.
Here's the gist (from memory):
1. Guy has a gift for connecting with little kids.
2. Guy has good sense of humor.
3. Guy decides to do magic shows at pre-school birthday parties for a living.
4. Guy targets the richest community of clients for his service.
5. Guy figures out what people are charging for pre-school birthday party magic shows and charges DOUBLE their price.
6. Guy markets his shows by hanging out around shopping malls where parents and kids wandered by, having fake conversations on his cell phone about non-existent work.
7. Guy works 10 birthday parties a weekend, charging $200 for a 30-minute magic show.
8. Parents feel guilty about dropping $200 on a 30-minute preschool magic show, but the kids ADORE the guy's funny act and tricks that blow up in his face. He's got a gift.
There's a great subplot about the magicians deep, dark secret, in fact it's what prompted the Washington Post reporter to shadow the guy for a few months. Parents were wondering why the magician kept showing up unshaven, with dark circles under his eyes, and why his gear was so beat up if he was making so much money.
I'll leave the surprises to those curious enough to read the whole thing.