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Ah, the old "marketing is a myth", "build it and they WILL come" argument.

I must just not have been clear. I don't believe in that argument in the least.

I just thought that there's more to publicity and marketing than ad spending.

And my comment wasn't about ad spending at all.

>>> At least in my cases, I have found this to be simply untrue unless it is related to ad spending.

You are so right. I don't know what I was thinking with this whole thread.