Who cares about some middle manager's opinion?
Offering this in the spirit of advice. I've been hiring people in the valley for 10+ years. I used dejanews to screen applicants prior to google... today yes we will read your tweets, find your blog, and skim it all to get a sense of who you are. Be thoughtful about what you post.
It sounds like you are looking for people who will shut up and churn out mediocre code for 8 hours a day. There's certainly a market for that, but I doubt the author of this article is interested.
If I write a blog post about how much I hate cleaning up toxic waste, that will limit my opportunities for employment cleaning up toxic waste. But who cares, I would never do that anyway.