All Apple hardware is lavished with extreme attention. People still gravitate to pretty physical things and users mostly want the software to just get out of their way.

Hardware is certainly not dead, especially if there is a box consumers will be going to best buy to pick up. Also, parent's will have no ability to remember whether they need a Playstation, Playstation 2, Playstation 360, Playstation wii, Playstation Nintendo, or Playstation 4. The hardware, at least it's appearance, will be heavily marketed.