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So Padlet's sort of the Weebly approach to collaboration? I like the idea, though I think it could use more structural elements (only having free-form text squares seems somewhat limiting). IMO, the Techcrunch description didn't really do the site justice, and I don't think it should really be marketed as a "Website Builder."

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The Techcrunch article was beautifully written, IMO. I think it is hard to say what we really are. If you talk about parallels to existing products, some people see a blog, some a wiki, and some a website builder.

And I agree we can use more structural elements. Freedom is often limiting.

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