The diagram featured here, as well as the phrase "Where the magic happens", appear to be lifted verbatim from this scene in HBO's comedy Girls: http://www.youtube.com/watch?v=N8C4V8x7RZ0
Even disregarding that, this is kind of a fluffy article. I expected more from a top 5 spot - Is there something special about this blogger? (And not that it matters, but this and the last two articles of his appear to be self-submitted, and by a new account.)
Apparently a front page news.yc submission is a less eloquent version of a sketch from an HBO show... That's a first...
they took a sarcastic scene and regurgitated it at face value. Maybe they should step outside their comfort zone and write some original thoughts.