That's a good point - I'll mention this to dcurtis, who runs svbtle. Certainly don't want to sucker anyone into liking something they in fact do not!
> meaningless number
To nitpick, if it was really meaningless, it shouldn't be part of the page, atleast not under the title "kudos" or under the disguise of endorsements by X people. Well so it carries as much meaning as a Facebook like button.
Regardless, I would care more for the content of a page than the brand or endorsements it received.
His joke's on us.