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It lowers their income by forcing them to succumb to non-targeted advertising which is less effective and brings less money.

I'd love to see your ideas of a free and secure web without marketing money flowing into content provider websites.

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Striving to maximize revenue is great. However, I don't see this particular issue as black and white as you present it. This will certainly make some websites less profitable, but I doubt that it would bring an end to the free web. In fact, aren't there are other ways to do retargeting?

Given Google's relationship with Mozilla, if this move would negatively impact Google, i would be very surprised to see it happen.

You are correct, it won't affect the omnipresent Google because virtually everyone has visited their domain at some point. This will target alternatives to Google, leaving us with one company to do effective advertising.

How is this in the interests of the end user is beyond me, really.

They have enough varied content to effectively provide re-targeted ads.

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