I thought this is politics without even reading the article and was so angry I downmodded all 3 or 4 comments that were here. Sorry about that. I just don't want HN to be another reddit.
As for my interest: I quit a psych degree after a year because the teaching of experimental psychology convinced me that it isn't a serious science. Experiments like this are sadly not uncommon - experimenters decide what they want to quantify, but then measure whatever they can, no matter how tenuous the link between the two.