Thanks for your comments.

1. Yes, we are planning on writing a few blogs emphasising the need for product tours, which we will be including in our 'cold call' sales emails to newly launched apps.

2. Branding: we chose 'Easy Product Tours' for easy remembrance and google-ability. We think we can build a decent brand around that name.

3. Sounds good. We'll give some thought to how we can implement a refferal program.