This is the perfect example of a result that arises when people disconnected from the internet think "OK, what can we do against piracy? Wait, piracy is a crime, and the best thing we can do to reduce crime is education. So why not educate users?" Why ISPs are complying with this bullshit is beyond me.
The video perfectly demonstrates the sheer ridiculousness of this system. It reminded me of the Portal 2 trailers: https://www.youtube.com/watch?v=0qcED35LL8I