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does anyone have some insight how that would work? the best rate i could find for sending sms in europe is around 0.015€/sms at a large volume - still that would probably be way too expensive for such a project. will Wikipedia Zero have to rely on the cooperation of the mobile carriers for that distribution channel as well?

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There's more specific information in the main info page[1], but the answer is yes: "In 2012, the Wikimedia Foundation signed Wikipedia Zero partnerships with three mobile operators [...]. In January of 2013, we signed a fourth partnership [...]" (from TFA).

[1]: https://www.mediawiki.org/wiki/Wikipedia_Zero

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