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This reminds me of this article I read a month ago: The Most Underrated Digital Marketing Tactics. http://www.digiday.com/brands/the-most-underrated-digital-ma...

Surprisingly: 2 of the 6 marketing directors interviewed said "Email" was the most underrated technique.

There could be something to this email-first idea.

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There is something to it: it works. But people here are blind to it due to various reasons. Such as the hate towards cold emailing (not spam, but cold), the focus on writing code to fix something that does not need fixing, the focus on problems rather than on the solutions, anod the inherent apathy towards marketing that a lot of programmers have. Something that keeps them busy building useless products that nobody wants.

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