I found the unexplained use of the word "Boyerism" in this article to be confusing and unprofessional. I have nothing against the use of slang, or the expectation that readers will need to Google terms: this is the reality of our culture in the age of the Internet and excellent search. However, the casual and unexplained use of a private group's inside joke reveals a lack of awareness of how search affects interacts with culture. Is it a deliberate attempt to confuse and snub the larger audience, or is in unintentional?