85% of Smartphone Users Would Rather Give up Water Than Mobile Apps

The people who answered this way have clearly never had to go a day without water.

It's possible there are problems with the survey's methodology.

If proposed with the actual dilemma, I would at least like to think that the numbers would be skewed a little more favorably towards survival.

I'm not exactly sure what this specific question even means, other than a reinforcement of the adage, "Ask a stupid question, get a stupid response."

TL;DR: A company that sells API services for mobile apps finds that mobile apps are more important than water.

The 85% number is reported by Mashable, the infographic which claims to come from Apigee (who did the research) does not show this. Also, no link to the actual report or any methodology is provided or evident on the Apigee website.

The picture says coffee, not water.