Marissa Mayer. She's doing this right. It's the velvet glove on the iron fist. She starts with food and modern cell phones. She tosses out the bad execs. She eliminates the dumb trademark symbols on all the physical signage. Everyone breathes a sigh of relief – these changes are good news.
The message is clear: your boss knows what you need and wants to take care of you.
But she's not all cupcakes and kisses.
With the tone set properly, she identifies the dead wood. From what I hear, shitloads of people are checked out at Yahoo. That's a cultural problem that's tough to lift. Imagine being checked out and outside of the day-to-day social nudges that keep you feeling a little bit like your job expectations have consequence.
Mayer's an optimizer. Years at Google taught her all about getting the best ROI from the simplest operation. With one stroke, she can identify who really cares about Yahoo's mission and who is just along for the free gravy train. Yahoo isn't going to get out of trouble by casually, lazily sidling to the promised land.
It's going to take work. And now the boss wants a sign of commitment to that work.
The hysteria about this move is misplaced. She nailed it. Great call.