It'll probably slow growth in a good way. It's really a pretty low bar for anyone who's even half serious about doing recurring billing. It seems like a pretty good way to cap who you're providing support to, and it's a small enough monthly fee that people won't even think twice before paying it... assuming they're half serious, again.
It's a big bar if you just want to test out the service to see if it actually converts better than whatever solution you are currently using. Because anyone who is half serious will have other solutions he is already using.
You're in a position to test providers for conversion rates, but $19/mo is too much? That seems crazy to me.
$19 a month is less than I'm paying now with Cybersource.
Could be. We're OK with that, for now at least. Pricing is tricky and you have to start somewhere, and so far our current price point is working great for us.
I'm no expert, but I'm guessing it's so they don't have a bunch of accounts with 2 or 3 transactions a month making them lose money.
Why would customers with 2 or 3 transactions a month lose them any money?