I kind of see coding (or scripting) similar to how I see writing. Not all of us are good enough, motivated enough, or would even enjoy writing for a living. But because the written and spoken language drives much of the world today, it's important to have a strong grasp of language, be able see how it is being used for or against you and be able to use it to your advantage.

The ability to read and write code is similar. Being able to write even simple scripts or simple data filters can multiply your productivity or give you new perspective on how to frame problems and approaches to solutions.

Without a strong grip on the written and spoken language, we are at mercy of others who wield it better than us. Code is in many ways similar to this. I may never be a a master writer or a master programmer (or even a 'good' one for either), but knowing the basics can't hurt.

Of course, we should note that writing and coding will have "diminishing returns" for most everyone. We should exercise discretion in how far we should take our pursuit and have good judgment on what we expect to get from either discipline.