Why do we want the layman to be using Linux? To give Valve more Linux customers or something?
We should let them be. Laymen will invariably be better served by Microsoft or Apple, trying to win them over in some sort of misguided drive to "win" market-share seems foolish. Linux should focus on it's niche, and Microsoft and Apple theirs.
This market-share envy makes no sense to me. Does Artic Cat stare with envy at Ford's userbase and expend effort trying to get suburban parents to drive their kids to school on snowmobiles? That would just be silly.